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A Note from Ruby
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Webinars:
F.R.E.E. Webinar March 10
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Feature Article:
"Back it up, Lady!"
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Special Offer:
F.R.E.E. DVD Training System
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Ruby Recommends
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"Helping organizations make exceptional customer service a way of life through consulting, training and keynotes."
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I have had a chance to talk to many of you over the last few months and I know you need help training your staff for the season ahead. I hear that some of your budgets are in limbo…so I have decided to help however I can. How about a F.R.E.E. Webinar to get the creative juices flowing? (See below for the details and to register)
Over the next few weeks, we will be offering online learning opportunities to help you plan your seasonal training. So what are you waiting for…sign up now! I want to make sure you get everything you need to set your staff up for success in the year ahead.
If you have specific topics you would like to see covered, give me a ring at 303.933.9291 and let me know what you are looking for. I am in the office this week and would love to hear from you!
Your fan,
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Ruby Newell-Legner, CSP
Ruby Tuesday's Returns!
Complimentary Webinar with Ruby
Topic: Raising the Bar in Guest Relations
Tuesday March 10, 2009 11am MST
Register here
Webinar Description: We all know that good guest relations are crucial to the success and prosperity of every business. But if you already have a guest relations program in place and are doing all the "right" things then how do you move to the next level in customer satisfaction? What steps do you take and how do you bring your employees with you? Join Ruby Newell-Legner, a specialist in training guest relations staff, as she explores how to raise the bar in serving your patrons.
Participants in this program will learn how to:
- 16 specific ways to raise the bar in guest relations
- "Best practices" from exceptional agencies
- How to clarify customer service standards for your staff
- How to turn a one-time visitor into a frequent guest and advocate
What is a Webinar?
Webinar is short for Web-based seminar, a presentation, lecture, or workshop that is transmitted over the internet. Each participant sits at his or her own computer and is connected to the presentation over the web. Participants can watch a PowerPoint presentation while the speaker presents. A webinar can be interactive and include polling and question & answer sessions to allow full participation between the audience and the presenter. The presenter can be heard over the computer or over the telephone, pointing out information being presented on the computer screen.
Register here
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"Back it up, Lady!"
By Ruby Newell-Legner

I was leaving Phoenix after presenting at the National Sports Forum. As I entered the security line at Sky Harbor International Airport, I was shocked at how short the line was. I approached the section where the Transportation Security Administration (TSA) checks your boarding pass and ID to find three different agents each manning their own line with a total of about 10 travelers waiting.
As I stepped forward, the TSA agent in the line I chose stated rather authoritatively, "Stand behind the line until we call you forward." I chuckled to myself as I attempted to back up with my rolling briefcase that apparently only rolled one way. I almost ran over the guy behind me who also wondered what all the fuss was about ... but we both followed our orders to back up.
Less than 20 seconds later, the TSA agent in the second line, said, "The line beyond this point is backed up so we need to hold up the line for a minute."
"Now it makes sense!" I whispered to my fellow traveler.
At this point the TSA agent manning the third line invited a person to step forward to have his documentation checked. He must have felt the glares from those of us remaining in line and he quickly asked, "Oh, are we holding the line?" In unison, the other two agents responded with a drawn out, "Yyyyyyeeeeeesssss!"
At that point, the third TSA agent, Barry Barlett, smiled and said, "GREAT - it is time for trivia!" "How many marshmallows would it take to fill this airport?"
Suddenly our mood changed and we started asking more questions to see if we could get the answer right. The gentleman behind me asked, "Are they big marshmallows or little ones?"
Barry smiled and said, "It would only take one if it was big enough!"
After a few chuckles we were all invited to proceed to the next section of security and I reflected on how a simple elementary school question had made my day.
I couldn't help but reflect on the three different ways of approaching the situation so of course I asked to speak to the boss. I always get the usual "What now?" look when I ask to speak to whoever is in charge and this was no exception. The supervisor listened to my story and I asked why the first person was so gruff. I offered that I knew she was just doing her job but wondered why she had chosen to be so "mean" about it - especially after the other two approaches were explanatory and the final one even humorous!
He explained that they didn't teach her to respond that way and that they try to be nice to all the travelers. I complimented him and reminded him that I appreciate what they do every day when I travel.
As I waited for my flight, I was already mentally writing this article. I began asking myself, why do some people come across so negatively and miss the opportunity to make someone smile? I had to go back and ask Barry why he chose humor as his method.
The answer won't surprise anyone. Barry likes his job. He takes great pride in helping travelers go on their journey safely and he brings that positive attitude to work everyday. He strives to make someone's day and says it "Makes his shift go faster the more he smiles." So let's take the lessons from this experience.
- In any situation, the approach you choose can have a positive effect (or not so positive effect) on the perception that is left with the other person.
- Body language, voice tone and the words you choose can come across as demanding or helpful. What do we need to remind ourselves to leave a positive impression while still doing our job?
- If a situation frequently arises, what steps could the supervisor take to encourage the workers to brainstorm the best way to handle that situation? No doubt they had been through that scenario before. Why hadn't Agent #1 figured out there was a kinder option?
What would you want in that situation? I just wanted to know why I had to step back when there was such a short line and no apparent reason I had to back up. The humor and trivia was a bonus as far as I was concerned.
And no, I didn't go back and ask TSA agent # 1 why she chose the bully way out. I will save that for the next trip to Phoenix. In the meantime, keep up the great work Barry. The world needs more people like you.
© 2009 RubySpeaks, Inc. You are free to reprint or share this article providing you include Ruby's copyright information, leave it unaltered and include Ruby's contact information on the page.
F.R.E.E. DVD with Training
Confirm any training dates for 2009 by April 1, 2009 and get a F.R.E.E.
Customer Service DVD with your booking.
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There has never been a better time to invest in training your staff. To keep your business thriving and growing you need enhanced customer service and here are two ways to help you and your staff achieve it!
Hire Ruby for CUSTOMIZED, LIVE staff and management training and we'll include a free copy of her award winning Customer Service DVD - a $1997 value! Not only will you receive top notch, expert training from Ruby herself, but you will also insure continuous learning through this high quality, content filled DVD - a combination that guarantees the return of your investment dollars.
Email kaye@rubyspeaks.com to confirm your dates TODAY!
Imagine...
your entire staff understanding what your customers want with the tools to respond to their needs. Picture your staff shining in their customer service. Envision the loyalty and trust of your customers - so when it's time to make their purchasing decision they think of YOU!! Don't waste another moment - this can become a reality!
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Get 2 F.R.E.E. Hours of Training with Ruby that you can use over and over!
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Scott Halford's
brand spanking new book
"Be a Shortcut: The Secret Fast Track to Business Success"
(Wiley & Sons 2009) is now available!
Go now to www.BeAShortcut.com
Feb. 25, 2009 |
Trainer, Town of Parker
Parker, CO
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Mar. 10, 2009 |
F.R.E.E. Webinar - Raising the Bar in Guest Relations, 11:00am MST
Register here
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Mar. 24, 2009 |
Webinar with Ruby - watch your email or visit
Ruby's Schedule for details soon
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Mar. 30, 2009 |
Keynote Presenter, Preferred Funeral Directors International Conference
Palm Springs, FL
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Apr. 07, 2009 |
Webinar with Ruby - watch your email or visit
Ruby's Schedule for details soon
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May 04, 2009 |
Presenter, 8th Annual Government Customer Support Conference and Expo 2009
Alexandria, VA
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May 13-14, 2009 |
County of Los Angeles Parks and Recreation Department
Arcadia, CA
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Recognized as a leading provider of staff development programs for the Leisure Industry, Ruby Newell-Legner has designed and presented more than 1800 programs in nine countries.
Ruby offers customized learning programs, targeted to supervisors and front line staff. As an award-winning, international speaker, Ruby works with organizations to build better relationships: from front-line employees to customers, from co-worker to co-worker, and from supervisors to the employees they supervise. She helps participants refine skills that make relationships work.
Whether you are building a new team, or looking to rejuvenate your existing staff ... Ruby can help. To check Ruby's availability, call today at 303-933-9291 or send us e-mail Info@RubySpeaks.com
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